Home / Career & Money / An Interview with Idan Koren from Deja Mi


Idan Koren You should have an idea that encourages users to get their friends involved

In the world of entrepreneurship it’s always important to learn from those who have “been there, done that.” No one is born knowing what to do to create a successful company, so it’s always a good idea to hear from those who have successfully created a product from the ground up.

We had the opportunity to interview Idan Koren, President and Co-Founder of up-and-coming photo sharing app Deja Mi to get his take on how to be successful in the world of technology entrepreneurship.

To give you a little background, Deja Mi is a social photo sharing app that combines the filter effects of Instagram with the location and real-time data of Foursquare. According to Mr. Koren, the app has currently received over 50,000 downloads and is used by over 20,000 people. The app has also been featured in Apple’s New and Noteworthy section and was ranked third.

Below is our conversation with Idan.

What makes your product unique in today’s market?

“Most of the photo sharing services available today are for entertainment purposes, with not much focus on utility. Deja Mi allows members to see what is happening at virtually any venue in real-time. By using our feature “Around Mi,” users can easily explore their areas from their house, which may even lead to people check out places that they wouldn’t have expected.”

Tell us briefly how you went from having an idea to implementing it over a large scale.

“Our CEO Justin Miller originally had the idea while attending a Blink 182 concert. He was in the back row and couldn’t see much of anything. It was there that he had the idea that if people in the front row could post pictures and videos about what’s going on in real-time, it would help people like him who had trouble viewing the concert.

Since then we’ve been looking at photo sharing as a potential tool to make people’s lives easier. What we aim to accomplish in our next few releases is to essentially give people a sort of ’30 second taste’ of what a venue is like in a virtual environment.

The transition from our idea to having a tangible product was full of challenges. As we began to simply throw a layout together in Photoshop and code a few elements, I’d have to be honest and say that our product ‘mutated’ a few times from its original direction. The important thing for us however was to determine a launch goal, figure out a plan, and stick to it.”

What were some of the largest challenges while working with your team?

“As with any team project, getting everyone on board with your idea is always a challenge. When we were first conceptualizing Deja Mi, everyone on the team had a different vision for the product and that had to be managed.

Additionally, when it came to launch time, it took some time for all of us to come to the consensus that the app was ready to go out to the world. It’s tough when you work so hard on something – you can sometimes be such a perfectionist that you don’t ever feel like your product is ready.”

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